I worked directly in the marine industry, working for YachtWorld, Boat Trader & boats.com. My role was to implement marketing campaigns for all boat dealer and boat brokers, bringing them as much exposure as possible online. This also means reporting was key in my role to show ROI. While concentrating on the marine side, I also managed various boutiques social channels as well as growing and expanding my own personal account in the fashion industry. I have also started a clothing brand where I manage and am growing that audience as well. It's all about being seen online and understanding how to be seen in front of your particular audience. Then maximizing your exposure.